Category Archives: The Art of Advertising

What it Takes to be Beautiful

March 31, 2011 – 10:19 am

As part of Dove’s Real Beauty campaign, this 2006 video shows the process of becoming society’s version of beautiful. I’m not sure if it means my expectations are too high or I just don’t spend enough time getting ready in the morning.

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Geekery The Art of Advertising Videos

Fan-made NASA promo video

January 11, 2011 – 9:44 am

via The Daily What:

“The Frontier is Everywhere” — breathtaking fan-made NASA promo video, lovingly compiled by YouTuber damewse, and “narrated” by Carl Sagan.

In all of their brilliance, NASA seems to have forgotten to share their hopes and dreams in a way the public can relate to, leaving one of humanities grandest projects with terrible PR and massive funding cuts. I have a lot of ideas for a NASA marketing campaign, but I doubt they’d pay me even minimum wage to work for them.

Dear NASA: Don’t mess this up.

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Humor The Art of Advertising

“Advertising” from the Latin for “truth”

December 11, 2010 – 2:02 pm

This is why I believe everything I see in advertisements.

I also believe some products can not only help me, but also change my life in ways completely unrelated to my original ailment. Believe the hype!

ED pills can somehow put your wife in the mood and help you see the logic of putting bathtubs outside. (I’m guessing it’s a mild hallucinogenic.)
Anti-depressants give you a completely new wardrobe and better lighting in your house.
Any feminine product will make you sign up for yoga or horseback riding.
Hair care products will make your hair gorgeous in a matter of moments and it will draw the attention of professional photographers when you inexplicably start swinging it from side to side.
Dog food will keep your dog healthy and instantly teach him how to catch a frisbee.
Anything you get at a home improvement store will work perfectly for the job you are doing and random people will instantly appear to admire your handiwork.

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The Art of Advertising

What Old People Do For Fun, Part 2

September 3, 2010 – 2:05 pm

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The Art of Advertising

A little too real

August 30, 2010 – 12:49 pm

The models used in most ad campaigns give people an unrealistic view of what a normal person should look like. Dove started pushing against that standard by using more average people in their Real Beauty campaign, but I think Calvin Klein may be taking it a little too far… read more »

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The Art of Advertising Videos

Brokeback Mountain Summary

July 9, 2010 – 10:03 am

A commercial for a French movie channel that proves seeing the movie might work better than having a friend recap it for you.

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Geekery News The Art of Advertising

Interesting sales

July 1, 2010 – 9:11 am

Woot, a website that offers one great deal a day, was aquired by Amazon yesterday. In honor of their new bosses, they are offering the Kindle for $149.99. That’s $40 less than it’s selling at Amazon right now and $130 more than an actual book. Their sales pitch is amusing:

Yeah, yeah, that’s the real price for a real Kindle. It’s not a typo or a knockoff or some Russian credit-card scam – just a Woot exclusive deal. But, y’know, hurry it up, willya?

We’re kind of, shall we say, operating in a grey area here so the quicker we get this deal done, the better for everybody, OK? No muss, no fuss, that’s what we always say. Well, when we’re not saying “What seems to be the trouble, officer?”

Also, Threadless is selling their shirts for $10 and shipping is $5. I don’t know how long it will last, so I went ahead and bought two that I’ve been eyeing: Gay Pride and Overcompensating.