A little too real

The models used in most ad campaigns give people an unrealistic view of what a normal person should look like. Dove started pushing against that standard by using more average people in their  Real Beauty campaign, but I think Calvin Klein may be taking it a little too far…

Related post: Dove’s Real Beauty Campaign Evolution Video

Related Posts with Thumbnails

Posted on August 30, 2010 by . This entry was posted in The Art of Advertising. Bookmark the permalink.

One comment

  • Aaron
    August 30, 2010 - 6:41 pm | Permalink

    I knew I should have manscaped before that shoot.

    Reply

    • Leave a Reply

    Your email address will not be published. Required fields are marked *

    *

    CAPTCHA Image

    *

    You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>